Simon Sinek’s Golden Circle for businesses

From the very beginning of your business, you can use the Golden Circle to define and communicate the purpose of your business. But you can also use the Golden Circle in the day-to-day life of your company, whether it is for business management, recruitment or marketing. Your WHY can motivate and inspire your target group and customers as well as your team members.

The Golden Circle

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Value proposition canvas, a tool to help entrepreneur to define their USP

If you want to build a business, you need one thing above all: a strong value proposition. That’s why people should choose your offering over hundreds of others. How can you become the most relevant offer for your target group?

In this article you will learn what exactly a value proposition is, how you create it with the value proposition canvas and what it is used for.

What is a value proposition?

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Customer Journey: What it is and how it works

The Customer Journey is usefull to discover how to make your products more relevant and how to study the pre-purchase behavior of your customers. Every business needs to understand how their Customer Journey works to improve the sales process and achieve more revenue. Below you’ll find how you can create your Customer Journey by implementing simple strategies and tactics.

Definition of Customer Journey

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