From the very beginning of your business, you can use the Golden Circle to define and communicate the purpose of your business. But you can also use the Golden Circle in the day-to-day life of your company, whether it is for business management, recruitment or marketing. Your WHY can motivate and inspire your target group and customers as well as your team members.
If you want to build a business, you need one thing above all: a strong value proposition. That’s why people should choose your offering over hundreds of others. How can you become the most relevant offer for your target group?
In this article you will learn what exactly a value proposition is, how you create it with the value proposition canvas and what it is used for.
What is a value proposition?
The Customer Journey is usefull to discover how to make your products more relevant and how to study the pre-purchase behavior of your customers. Every business needs to understand how their Customer Journey works to improve the sales process and achieve more revenue. Below you’ll find how you can create your Customer Journey by implementing simple strategies and tactics.
Definition of Customer Journey
Consumers have different needs and tastes, and the market approach does not meet unique requirements and aspirations. Although every consumer is different, many of them have similar characteristics. This is why the FSP approach is beneficial. Explanations!
Advantages of the FSP approach
The Internet is one of six media. The others are: TV, Radio, Cinema, Press, Display. Since the emergence of this additional medium, new forms of communication and advertising, web marketing, have appeared and are still developing, an overview. Continue reading “What is Web Marketing”
Porter’s Five Forces model represent the challenges and potential threats of any company in a constantly changing environment. It is a strategic monitoring tool. Have a look how it works … Continue reading “What is Porter’s Five Forces model”
The PESTEL method is a tool for analyzing the company’s macro-environment. It is particularly useful for identifying opportunities and threats within the SWOT matrix.
Let’s see how it works !
What is the PESTEL analysis?
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and helps a company develop its marketing strategy. Here is what a SWOT is and how to build it. Continue reading “What is a SWOT analysis ?”
Marketing is a science which consists in designing the offer of a product according to the analysis of consumer expectations, and taking into account the capacities of the company as well as all the constraints of the environment (socio-demographic, competitive, legal, cultural…) in which it operates. Let’s see what does it mean ! Continue reading “What is marketing ?”